We are experts in this field, we have more than 30 years of joint experience in all areas of intellectual property. We believe that there is no subject where we have not been involved in a matter, either as attorneys, consultants or expert witnesses.
Our experience and recognition have led us to be regular expositors in different domestic and international forums. In the same way, we are recognized for the support we make to instruct future attorneys in this matter as law school professors and with the competent authorities for the improvement of the Mexican legal framework and in the negotiation of international treaties. In the forums, we actively participate with our colleagues in the performing of conferences, seminars, clinics and colloquia on different topics, as well as coordinating different activities for bar associations and associations specialized in intellectual property.
Likewise, regarding Pro-Bono activities, we support people who do not have the possibility of accessing specialized attorneys with their own resources, in matters where justice is required to be given to them derived from the violation of their intellectual property rights. We believe in the unconditional support for entrepreneurs. For years, in some cases in a disinterested way, we have advised different entrepreneurs of small and medium-sized companies in the development of their businesses and in the understanding of how creativity and innovation are key pieces for the growth of their projects. We are the outside counsels for the Mexican Bar Association in their intellectual property matters.
We also actively participate in the preparation of articles related to innovation, intellectual property, piracy and smuggling, either in specialized publications, or for business magazines or newspapers such as "El Financiero", "Fortune" and "Reforma". In the same way, we are constantly instructing us in global issues of relevance, such as how to develop awareness of the protection of intellectual property and the development of inventiveness and new technologies.
Our work in this area includes conducting searches for the viability of registrations of all kinds of traditional and non-traditional trademarks, processing and obtaining patents, the implementation of strategies for the protection and safeguarding of industrial secrets, the protection of all kinds of copyrights and artistic works, neighboring rights and exclusive rights of use registrations (“Reservas de Derechos al Uso Exclusivo”). Our work has also included the development and implementation of strategies for the recovery of domain names and web pages in social networks.
Likewise, we are highly recognized for our involvement in complex contentious matters related to the defense and protection of any type of intellectual property right, as well as in the development and implementation of strategies for the protection of intellectual property rights. We have acted before the Mexican Industrial Property Institute and other judicial and administrative authorities in proceedings for infringement of patents, all kinds of distinctive signs, as well as acts of unfair competition and comparative advertising. We have also participated in administrative and judicial proceedings aimed at obtaining the nullity, expiration and cancellation of patents and all types of distinctive signs, as well as in actions related to violations of all kinds of copyrights, neighboring rights, rights of publicity and exclusive rights of use registrations (“Reservas de Derechos al Uso Exclusivo”), as well as the cancellation of copyrights records by the courts.
Likewise, we have participated in criminal proceedings aimed at combating the manufacture and sale of apocryphal goods and smuggling of goods. We have experience in the development and processing of alternative means of dispute resolution and conciliation procedures. Thanks to their high specialization and recognition in the field, Jean Yves Peñalosa Sol La Lande and Luis Enrique Donnadieu Macías are authorized to serve as arbitrators in the field of copyright by the National Copyright Institute.
Our colleagues recognize us as highly ethical and fair professionals when negotiating a case.
We have been experts witnesses in copyright, within judicial proceedings and arbitrations inside and outside Mexico.
LICENSING
We have the capacity and experience to negotiate any kind of contract or agreement for the use of intellectual property rights and rights off publicity for the development of all types of promotional and consumer products.
Our experience has led us to structure complex operations regarding the licensing of intellectual property rights, including the use of names and titles for books, magazines and all types of printed materials, fictional and characterization characters, the hiring of artistic talent, influencers and athletes for the development of advertising campaigns. The hiring of sponsors and brand ambassadors, organization of social, cultural and sporting events. The development of all types of contracts for the creation of advertising elements, trademarks and intellectual property rights. Even our contracts have served as a basis in other jurisdictions to document the licensing and creation of advertising, sponsorship and development elements of sporting, cultural and social events.
Our practice includes the negotiation and preparation of documents and accompaniment with the client for the sponsorship and organization of world-class events.
DIGITAL MEDIA, ENTERTAINMENT, GAMES AND SPORTS
We perfectly know this area of the law and the way in which the industries involved in it develop.
Our lawyers have more than 30 years of experience that has allowed our clients dedicated to entertainment, media and technology, to potentiate their skills in the digital world and glimpse what the new technological generations will be.
The objective is to support the creation of new parameters that derive from doing business in such innovative media as gambling, video and interactive games, as well as the metaverse and new areas of sport.
In the case of our partner Jean Yves Peñalosa Sol La Lande, he worked as an in-house counsel for Grupo Televisa where he was involved in issues related to the production, licensing and distribution of all types of content, release of rights, authorial channels, as well as in the daily activities that a studio or content producer carries out.
Technology is the key piece that has given rise to the great changes of this industry and is the component that is constantly drawn and blurred.
We have been involved in matters related to the production, distribution and exhibition of radio and television programs, audiovisual works and cinematographic films, as well as in the daily operation of studios and content producers, distributors, exhibitors and service providers. We have also worked on the negotiation of rights to literary works and cinematographic scripts, dubbing productions of audiovisual works, development of promotional products and obtaining synchronization rights of musical works for audiovisual works.
Likewise, we have represented innovative content creators, digital music and video service providers, advertising agencies, digital content providers, digital application developers, wallets, print and digital media publishers, advertising developers, broadband and mobile providers, digital content studios, platforms, esports organizers, social networks, sports federations and professional sports leagues. Also, for different athletes, artistic talent and "influencers" in the negotiation of advertising, authorizations for the use of publicity rights and rendering of artistic services.
We also have experience in the negotiation of royalty collections for public executions with different collective societies, the negotiation of licenses for musical productions, obtaining authorizations for the public exhibition of content before the Radio, Television and Cinematography Agency and games and raffles before the Secretary of State.
CONSUMER PRODUCTS AND RETAIL STORES
The competitive environment that prevails in the global world and the different changes that governments request in environmental and health issues, make this area of law increasingly complex. The consumer every day demands better products at a lower price.
Our lawyers understand these challenges and for more than 30 years have tried to support different leading companies in the development of new products and the adaptation of these to the different official standards that are available regarding the labeling of products, quality and manufacturing.
In the case of Mexico, in recent years there have been real issues regarding the regulations of labeling, advertising and promotion of consumer products. Also, in the changes that in terms of processes and manufacturing are tried to have a better environment and health for the consumer.
Our experience has led us to grant recommendations in the change of product labeling, to deal with any type of consumer complaints, the registration of adhesion contracts in terms of services and to give recommendations on how to carry out the manufacture, marketing and distribution of all types of consumer products.
Likewise, we have participated in various administrative and judicial proceedings against the health and consumer protection agencies for resolutions and fines imposed for alleged violations to the law.
We have also been involved with the authorities in developing new ways of interpreting and applying consumer protection law. Our skills in health matters have contributed to giving added value to our clients.
In this area, we have represented large companies in the manufacture and marketing of consumer products. In the same way, we have supported self-service chains and retail stores in the development of their businesses and the daily problems that happen derived from their operation.
TECHNOLOGY
We are at the edge regarding the legal field related to advances in technology.
We have more than 30 years of experience in the computer sector, and therefore, we have evolved along with the technology industry, always updating ourselves, both in the field of technological advances, and in the legal and regulatory implications that these advances entail.
The close relationship of this sector with areas such as Intellectual Property, as well as the participation in forums related to these topics, allow us to have extensive knowledge, criteria and experience in the technology sector. Our work in this area focuses on providing legal advice to various companies, both inside and outside the technology industry, regarding the registration, protection and licensing of rights related to the computer sector, as well as transactions, contracts, and in general any type of operation that involves technological products, computer systems and the rights related to them.
GOVERNMENT PROCUREMENT
One of the most important areas of our Firm. We provide comprehensive advice throughout the government procurement process.
Having clients of important participation in the pharmaceutical, chemical, animal health, technology and construction industries, has allowed us to develop a great experience in the field of government contracting related to all types of contracting of services and acquisition of pharmaceutical products, medical devices, healing material, chemicals, food, pesticides, fungicides, herbicides, hazardous substances, herbal products, animal health, ingredients, additives, psychotropics and narcotics.
Our work in this sector is carried out in an integral way, providing advice that essentially consists of planning and support in the implementation of a strategy that goes from the beginning of the contracting procedure in question, continuing during each stage until the signing of the contract, or where appropriate, interposing the necessary means of challenge, always with the purpose that our clients obtain a fair result and adhering to the legality in this matter.
HEALTH SCIENCES AND HEALTH REGULATION
With more than 30 years of experience, we know this area perfectly in all its aspects, from regulatory to contentious.
It is one of our main areas of experience and knowledge, because for more than 30 years we have represented the most successful and large companies in the pharmaceutical industry, focusing our practice on the market of medicines, medical devices, chemicals and animal health.
Our pharmaceutical practice from the regulatory field focuses on advice related to any type of authorization, registration, license, procedure, and in general any type of administrative procedure that is related to pharmaceutical products, medical devices, animal health, herbal and biotechnological products, chemicals, fungicides and herbicides.
Also, our practice focuses on obtaining and canceling sanitary licenses for all types of establishments related to the manufacture, marketing and storage of this type of products; compliance with official Mexican provisions and standards related to good manufacturing practices for medicines, foods, ingredients, additives, supplies, medical devices, chemicals, fungicides and herbicides and toxic materials; as well as advice on advertising of the aforementioned products.
As this area is closely related to Intellectual Property, we provide a comprehensive service, which also includes the protection and preservation of patent or trademark rights related to products in this sector.
